The Bay Luxury Apartments
Enjoy the perfect blend of urban living & coastal tranquility
THE LOTTERY IS NOW OPEN
No application fee, no broker's fee.
For more information on the status of your application
please contact Housing Connect directly or call 718-412-2600
Welcome to The Bay, where luxury meets lifestyle in the heart of Coney Island.
This stunning new rental development boasts over 40,000 sq. ft. of curated amenities designed to enhance every aspect of your life.
From the Olympic-sized heated saltwater pool and rooftop lounge with BBQ grills to the state-of-the-art fitness center and co-working lounge with private office pods, The Bay is a sanctuary of comfort, convenience, and style.
Families, singles, and couples alike will enjoy the serene garden courtyard, dedicated kids’ play areas, and even a pet spa with a dog run.
Located at 2971 Shell Rd, The Bay is moments from the iconic boardwalk, beach, and vibrant neighborhood attractions. With LEED Gold Certification and thoughtful touches like triple-glazed windows and energy-efficient appliances, your new home combines luxury living with sustainability.
One-Bedroom Units: Perfect for Professionals and Singles
Our thoughtfully designed one-bedroom apartments are the epitome of modern comfort. Highlights include:
- Scavolini Italian kitchens with high-end, panel-ready appliances for stylish functionality.
- In-unit washer/dryers, triple-glazed windows, and spa-inspired bathrooms for ultimate convenience and relaxation.
- Access to unparalleled amenities such as the fitness center, Olympic-sized pool, and pickleball court to balance work and play seamlessly.
- Wi-Fi smart locks and pre-installed window treatments for modern, worry-free living.
Two-Bedroom Units: Ideal for Growing Families
Our spacious two-bedroom apartments are designed with families in mind, offering plenty of room to grow and create memories. Features include:
- Generous layouts with custom modular closets for optimal organization and space.
- Access to family-friendly amenities like the outdoor kids’ play area and indoor playroom, perfect for year-round fun.
- Elegant finishes, including deep soaking tubs, triple-glazed windows, and luxurious Scavolini kitchens to meet the demands of modern family life.
- Rooftop lounge spaces and BBQ grills provide a scenic backdrop for family gatherings or quiet evenings.
At The Bay, your new chapter begins in a home designed to inspire, with every detail thoughtfully curated to enrich your living experience.
Schedule a tour today and experience the best of Coney Island living.
Smoke-free building
This building is anticipated to receive a Tax Exemption through the 421a-16 Tax incentive Program of the New York City Department of Housing Preservation and Development.
Luxury In Every Detail
The Bay apartments were designed with your comfort in mind. Each resident has high-end kitchens, laundry, central air and triple glazed windows to help you find tranquility in your new home
Amenities to Fit Your Lifestyle
At The Bay you’ll find a harmonious blend of sophistication, and ease of living with our carefully curated amenities. You can find dedicated area to enhance your lifestyle from a fully equipped fitness center to WIFI-enabled workspaces and play areas.
The Neighborhood
Coney Island is an iconic neighborhood filled with seaside charm and city life conveniences. The neighborhood is bustling with local shops and restaurants, sprawling parks, the beach boardwalk, and lively events making it the perfect place call home.
- Rent may not include all utilities. Refer to project details for more information.
- Household size includes everyone who will live with you, including parents and children. Subject to Occupancy Criteria.
- Income guidelines subject to change period minimum income listed may not apply to applicants with Section 8 or other qualifying rental subsidies, assets limits also apply.
The Bay Residences
CONVENIENCE IS AN AMENITY
- Security
- Package Room
- Children's Playroom*
- Co-working Lounge*
- Outdoor Kid's Play Area*
- Dog Run/Pet Spa
- Garden Courtyard*
- Outdoor Lounge*
- Rooftop Grill Area*
- Pickleball Court*
- Fitness Center*
- Outdoor game area*
- Bike Storage
- Storage Lockers*
- Rooftop Cabanas*
- Rooftop Terrace*
- Rooftop Pool*
- Parking*
Frequently Asked Questions
How Do You Apply?
- Apply online or through mail. To apply online, please go to https://housingconnect.nyc.gov/PublicWeb/details/5487.
- To request an application by mail, send a self-addressed envelope to: 2971 Shell Road, Brooklyn, NY 11224 C/O: IAfford NY Brooklyn Navy Yard Building 77 Suite 1201A Brooklyn NY 11205.
- Only send one application per development.
- Do not submit duplicate applications.
- Do not apply online and also send in a paper application.
- Applicants who submit more than one application may be disqualified.
Who Should Apply?
- Individuals or households who meet the income and household size requirements listed in the table below may apply.
- Qualified applicants will be required to meet additional selection criteria.
- Applicants who live in New York City receive a general preference for apartments.
When is the Deadline?
Applications must be postmarked or submitted online no later than 2/17/2025. Late applications will not be considered.
What Happens After You Submit an Application?
After the deadline, applications are selected for review through a lottery process. If yours is selected and you appear to qualify, you will be invited to submit documents to continue the process of determining your eligibility. Applicants are usually contacted from 2 to 10 months after the application deadline. You will be asked to submit documents that verify your household size, identity of members of your household, and your household income.
